Leading Fairy products in Great Britain 2018-2020, by number of users

Published by Statista Research Department, Dec 20, 2023
In 2020, around 21.5 million people used Fairy washing up liquids/detergents. This was by far the most popular Fairy product in Britain. Followed by Fairy Washing Detergents, and Fairy dishwasher detergents. The number of people using any Fairy products increased since 2019.

Fairy products ranked by number of users in Great Britain from 2018 to 2020 (in 1,000s)

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Release date

June 2021

Region

United Kingdom (Great Britain)

Survey time period

2018 to 2020

Number of respondents

24,024 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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