Patrón tequila's global sales volume 2009-2023

Published by Jan Conway, Aug 8, 2024

In 2023, the Mexican tequila brand known as Patrón recorded volume sales of 3.2 million 9 liter cases worldwide. Over the past decade, the brand’s sales volume has grown by over one million cases. 

Tequila brands

Based on sales volume, Don Julio was the leading brand of tequila worldwide in 2023. Patrón ranked second in that year. Other top brands in 2023 included Casamigos, and Hornitos. 

Tequila consumption in the U.S.

While American consumers of all legal ages drink tequila, the distilled alcoholic beverage was most popular among people aged 18 to 29. Just under 50 percent of this age group had consumed tequila in the past three months. About a third of Americans, who stated their income was high, drank tequila regularly, while people in other income tiers did not consume the spirit as frequently.

Sales volume of Patrón tequila worldwide from 2009 to 2023 (in million 9 liter cases)

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Release date

June 2024

Region

Worldwide

Survey time period

2009 to 2023

Supplementary notes

Figures prior to 2019 have been taken from previous editions of the publication.

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