Marketing benefits of real-time social media engagement in the United Kingdom 2014

Published by Statista Research Department, Mar 19, 2014
This statistic displays the benefits of real-time social media engagement according to marketers in the United Kingdom in 2014. In 2014, 76 percent of respondents reported "increased audience engagement" as a benefit of real-time social engagement.

What are the top three benefits of real-time social engagement?

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Source

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Release date

March 2014

Region

United Kingdom

Survey time period

February 2014

Number of respondents

163 respondents

Special properties

marketers*

Method of interview

Online survey

Supplementary notes

* The source indicates: "Responses are collated from recognisable brands from both B2B (36%) and B2C (64%) from across FMCG, tech, pet food, retail, betting, pharmaceutical, banking and finance, travel, hotel chains, publishers, fashion, groceries, and automotive companies."

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