A 2023 global survey asked business-to-business (B2B) content marketers at companies employing at least one thousand people to select up to three organic social media platforms delivering the best value for their organizations. Approximately 79 percent chose LinkedIn. Facebook, YouTube, and Instagram rounded up the top four, selected by 30, 27, and 23 percent, respectively. Less than 10 percent of respondents selected Twitter and/or TikTok.
Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023
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Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023
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Content Marketing Institute. (March 13, 2024). Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/?hubs_post-cta=blognavcard-sales
Content Marketing Institute. "Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023." Chart. March 13, 2024. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/?hubs_post-cta=blognavcard-sales
Content Marketing Institute. (2024). Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/?hubs_post-cta=blognavcard-sales
Content Marketing Institute. "Organic Social Media Platforms Delivering The Best Value for Organizations According to Business-to-business (B2b) Content Marketers Worldwide as of July 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/?hubs_post-cta=blognavcard-sales
Content Marketing Institute, Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023 Statista, https://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/?hubs_post-cta=blognavcard-sales (last visited April 28, 2025)
Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023 [Graph], Content Marketing Institute, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/?hubs_post-cta=blognavcard-sales
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