Most effective social media platforms for B2B marketers worldwide 2023
A 2023 global survey asked business-to-business (B2B) content marketers at companies employing at least one thousand people to select up to three organic social media platforms delivering the best value for their organizations. Approximately 79 percent chose LinkedIn. Facebook, YouTube, and Instagram rounded up the top four, selected by 30, 27, and 23 percent, respectively. Less than 10 percent of respondents selected Twitter and/or TikTok.
