Most effective social media platforms for B2B marketers worldwide 2023

Published by Statista Research Department, Aug 19, 2024

A 2023 global survey asked business-to-business (B2B) content marketers at companies employing at least one thousand people to select up to three organic social media platforms delivering the best value for their organizations. Approximately 79 percent chose LinkedIn. Facebook, YouTube, and Instagram rounded up the top four, selected by 30, 27, and 23 percent, respectively. Less than 10 percent of respondents selected Twitter and/or TikTok.

Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023

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Sources

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Release date

March 2024

Region

Worldwide

Survey time period

July 2023

Number of respondents

333 respondents

Special properties

among B2B marketers in companies with ≥ 1,000 employees

Method of interview

Online survey

Supplementary notes

The source adds that a majority of the respondents were based in North America, without specifying their regional distribution.

Up to three answers were possible.

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