This statistic shows the reasons survey respondents gave for purchasing confectionery snacks in the United Kingdom and Ireland in 2014. On 45 percent of occasions, respondents claimed to purchase confectionery because it 'makes them feel good'.
Reasons consumers purchased confectionery in the United Kingdom (UK) and Ireland in 2014
* Research was conducted in two phases as follows:
Qualitative: four focus groups with 16-35 year olds in Ireland and several online discussion groups in the UK, with 56 respondents broken down by life stage and region.
Quantitative: online survey across Ireland and the UK with nationally represetative sample of 3,000 respondents.
The source states that findings between Ireland and the UK were very similar and therefore outlined figures are an average across both markets. In total the data covers 12,244 snacking occasions.
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Bord Bia. (March 19, 2014). Reasons consumers purchased confectionery in the United Kingdom (UK) and Ireland in 2014 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/311469/confectionery-purchase-drivers-in-the-united-kingdom-uk-ireland/
Bord Bia. "Reasons consumers purchased confectionery in the United Kingdom (UK) and Ireland in 2014." Chart. March 19, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/311469/confectionery-purchase-drivers-in-the-united-kingdom-uk-ireland/
Bord Bia. (2014). Reasons consumers purchased confectionery in the United Kingdom (UK) and Ireland in 2014. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/311469/confectionery-purchase-drivers-in-the-united-kingdom-uk-ireland/
Bord Bia. "Reasons Consumers Purchased Confectionery in The United Kingdom (Uk) and Ireland in 2014." Statista, Statista Inc., 19 Mar 2014, https://www.statista.com/statistics/311469/confectionery-purchase-drivers-in-the-united-kingdom-uk-ireland/
Bord Bia, Reasons consumers purchased confectionery in the United Kingdom (UK) and Ireland in 2014 Statista, https://www.statista.com/statistics/311469/confectionery-purchase-drivers-in-the-united-kingdom-uk-ireland/ (last visited November 21, 2024)
Reasons consumers purchased confectionery in the United Kingdom (UK) and Ireland in 2014 [Graph], Bord Bia, March 19, 2014. [Online]. Available: https://www.statista.com/statistics/311469/confectionery-purchase-drivers-in-the-united-kingdom-uk-ireland/
