According to an August 2019 survey, TV and video devices was one of the most popular categories that internet users in the United States preferred to shop online. A total of 46 percent of respondents stated that they shopped digitally for TV and video devices. The most popular category to purchase online was financial services: 47 percent of respondents chose to buy financial products through the internet. Fast moving consumer goods such as household cleaning products or packaged food and beverages were still predominantly bought in-store.
Online vs. in-store shopping preferences of internet users in the United States as of August 2019, by product category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (October 17, 2019). Online vs. in-store shopping preferences of internet users in the United States as of August 2019, by product category [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/311459/us-online-in-person-shopping-preferences-product-category/
eMarketer. "Online vs. in-store shopping preferences of internet users in the United States as of August 2019, by product category." Chart. October 17, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/311459/us-online-in-person-shopping-preferences-product-category/
eMarketer. (2019). Online vs. in-store shopping preferences of internet users in the United States as of August 2019, by product category. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/311459/us-online-in-person-shopping-preferences-product-category/
eMarketer. "Online Vs. In-store Shopping Preferences of Internet Users in The United States as of August 2019, by Product Category." Statista, Statista Inc., 17 Oct 2019, https://www.statista.com/statistics/311459/us-online-in-person-shopping-preferences-product-category/
eMarketer, Online vs. in-store shopping preferences of internet users in the United States as of August 2019, by product category Statista, https://www.statista.com/statistics/311459/us-online-in-person-shopping-preferences-product-category/ (last visited November 18, 2024)
Online vs. in-store shopping preferences of internet users in the United States as of August 2019, by product category [Graph], eMarketer, October 17, 2019. [Online]. Available: https://www.statista.com/statistics/311459/us-online-in-person-shopping-preferences-product-category/