This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.
How would each of the following impact your likelihood to make a purchase online, as opposed to in person?
Characteristic
Millennials
Generation X
Baby Boomers
Matures
Free shipping
79%
81%
83%
81%
Free postage for sending in returns/exchanges
67%
71%
73%
72%
Opportunity to make returns/exchanges at a brick and mortar store
52%
59%
56%
50%
Returns only free if bought in-person to a brick and mortar store which is not available to you locally
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (July 15, 2014). How would each of the following impact your likelihood to make a purchase online, as opposed to in person? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive. "How would each of the following impact your likelihood to make a purchase online, as opposed to in person?." Chart. July 15, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive. (2014). How would each of the following impact your likelihood to make a purchase online, as opposed to in person?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive. "How Would Each of The following Impact Your Likelihood to Make a Purchase Online, as Opposed to in Person?." Statista, Statista Inc., 15 Jul 2014, https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive, How would each of the following impact your likelihood to make a purchase online, as opposed to in person? Statista, https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/ (last visited November 21, 2024)
How would each of the following impact your likelihood to make a purchase online, as opposed to in person? [Graph], Harris Interactive, July 15, 2014. [Online]. Available: https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
