This statistic presents the mobile shopping device usage of Millennial online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that 23 percent of Gen Y respondents had purchased digital content, such as movies, music or ebooks, via smartphone. A further 26 percent had bought digital content via tablet device.
Which of these devices have you ever used to make an online purchase within each of these categories?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (July 15, 2014). Which of these devices have you ever used to make an online purchase within each of these categories? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/311377/us-millennials-mobile-shopping-device-usage-category/
Harris Interactive. "Which of these devices have you ever used to make an online purchase within each of these categories?." Chart. July 15, 2014. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/311377/us-millennials-mobile-shopping-device-usage-category/
Harris Interactive. (2014). Which of these devices have you ever used to make an online purchase within each of these categories?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/311377/us-millennials-mobile-shopping-device-usage-category/
Harris Interactive. "Which of These Devices Have You Ever Used to Make An Online Purchase within Each of These Categories?." Statista, Statista Inc., 15 Jul 2014, https://www.statista.com/statistics/311377/us-millennials-mobile-shopping-device-usage-category/
Harris Interactive, Which of these devices have you ever used to make an online purchase within each of these categories? Statista, https://www.statista.com/statistics/311377/us-millennials-mobile-shopping-device-usage-category/ (last visited January 06, 2025)
Which of these devices have you ever used to make an online purchase within each of these categories? [Graph], Harris Interactive, July 15, 2014. [Online]. Available: https://www.statista.com/statistics/311377/us-millennials-mobile-shopping-device-usage-category/