U.S. consumers' importance of vegan when buying groceries 2014
This statistic depicts the generational differences between U.S. adult consumers who were asked about the importance of the label vegan on a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 27 percent of Millennials in the U.S. considered the label vegan on a product as a very or somewhat important factor for their purchasing decision.
