This statistic shows the generational differences between U.S. adult consumers who were asked about the importance of the amount of carbohydrates contained in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 74 percent of Baby Boomers in the U.S. considered the amount of carbohydrates in a product as a very or somewhat important driver for their purchasing decision.
Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' The figures display a summary of factors rated as 'very' and 'somewhat' important.
Millennials are aged between 18 and 36 years.
Gen Xers are aged between 37 and 48 years.
Baby Boomers are aged between 49 and 67 years.
Matures are older than 68 years.
Learn more about how Statista can support your business.
Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/310604/us-consumers-importance-of-carbohydrates-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/310604/us-consumers-importance-of-carbohydrates-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/310604/us-consumers-importance-of-carbohydrates-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'carbohydrates' When Making Food and Beverage Purchases in The United States in 2014, by Generation." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/310604/us-consumers-importance-of-carbohydrates-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation Statista, https://www.statista.com/statistics/310604/us-consumers-importance-of-carbohydrates-when-buying-groceries-by-generation/ (last visited January 20, 2025)
Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation [Graph], Harris Interactive, June 10, 2014. [Online]. Available: https://www.statista.com/statistics/310604/us-consumers-importance-of-carbohydrates-when-buying-groceries-by-generation/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.