This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the amount of saturated fat contained in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 78 percent of U.S. adults from the Baby Boomers generation considered the saturated fat content in a product as a very or somewhat important driver for their decision whether they purchase a product or not.
Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' The figures display a summary of factors rated as 'very' and 'somewhat' important.
Millennials are aged between 18 and 36 years.
Gen Xers are aged between 37 and 48 years.
Baby Boomers are aged between 49 and 67 years.
Matures are older than 68 years.
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Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/310592/us-consumers-importance-of-saturated-fat-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/310592/us-consumers-importance-of-saturated-fat-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/310592/us-consumers-importance-of-saturated-fat-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'saturated Fat' When Making Food and Beverage Purchases in The United States in 2014, by Generation." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/310592/us-consumers-importance-of-saturated-fat-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation Statista, https://www.statista.com/statistics/310592/us-consumers-importance-of-saturated-fat-when-buying-groceries-by-generation/ (last visited December 27, 2024)
Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation [Graph], Harris Interactive, June 10, 2014. [Online]. Available: https://www.statista.com/statistics/310592/us-consumers-importance-of-saturated-fat-when-buying-groceries-by-generation/
