This statistic depicts the generational differences between U.S. adult consumers who were asked about the importance of the amount of sodium or salt contained in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive among 2,234 U.S. adults. About 75 percent of U.S. consumers belonging to the Baby Boomers generation considered the sodium or salt content in a product as a very or somewhat important driver for their decision whether they buy a product or not.
Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' The figures display a summary of factors rated as 'very' and 'somewhat' important.
Millennials are aged between 18 and 36 years.
Gen Xers are aged between 37 and 48 years.
Baby Boomers are aged between 49 and 67 years.
Matures are older than 68 years.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/310590/us-consumers-importance-of-sodium-or-salt-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/310590/us-consumers-importance-of-sodium-or-salt-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/310590/us-consumers-importance-of-sodium-or-salt-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'sodium or Salt' When Making Food and Beverage Purchases in The United States in 2014, by Generation." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/310590/us-consumers-importance-of-sodium-or-salt-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation Statista, https://www.statista.com/statistics/310590/us-consumers-importance-of-sodium-or-salt-when-buying-groceries-by-generation/ (last visited November 21, 2024)
Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation [Graph], Harris Interactive, June 10, 2014. [Online]. Available: https://www.statista.com/statistics/310590/us-consumers-importance-of-sodium-or-salt-when-buying-groceries-by-generation/
