Regular ready meal purchasers in the United Kingdom (UK) 2014, by age and gender

Share of consumers buying ready meals 2 to 3 times a week in the United Kingdom (UK) in 2014, by age and gender

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Source

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Release date

June 2014

Region

United Kingdom

Survey time period

April 4 to 15, 2014

Number of respondents

522 respondents

Special properties

Quantitative and qualitative methodologies*

Method of interview

Online survey

Supplementary notes

* Besides the quantitative research method (online questionnaire, 522 respondents), additional qualitative research was conducted in April and May 2014. This comprised of an online forum (April 14 to 18, 2014, with 25 respondents per region aged 25-55) and three accompanied shops per region (accompanying consumers on weekly shopping trips, followed by a face-to-face interview).

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Overview

5

Ready meals

8

Frozen

8

Snacks

8

Sauces

7

Further related statistics

10
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