This statistic shows the results of a survey question, asking UK consumers who they buy ready meals for. According to the 2014 survey, conducted for Bord Bia Irish food board, ready meals are not only bought for single person consumption but also family consumption, with a larger share of respondents (39 percent) stating they buy ready meals for themselves as well as their family.
* Besides the quantitative research method (online questionnaire, 522 respondents), additional qualitative research was conducted in April and May 2014. This comprised of an online forum (April 14 to 18, 2014, with 25 respondents per region aged 25-55) and three accompanied shops per region (accompanying consumers on weekly shopping trips, followed by a face-to-face interview).
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Bord Bia. (June 19, 2014). Who do you buy ready meals for? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/310519/who-do-consumers-buy-ready-meals-for-united-kingdom-uk/
Bord Bia. "Who do you buy ready meals for?." Chart. June 19, 2014. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/310519/who-do-consumers-buy-ready-meals-for-united-kingdom-uk/
Bord Bia. (2014). Who do you buy ready meals for?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/310519/who-do-consumers-buy-ready-meals-for-united-kingdom-uk/
Bord Bia. "Who Do You Buy Ready Meals For?." Statista, Statista Inc., 19 Jun 2014, https://www.statista.com/statistics/310519/who-do-consumers-buy-ready-meals-for-united-kingdom-uk/
Bord Bia, Who do you buy ready meals for? Statista, https://www.statista.com/statistics/310519/who-do-consumers-buy-ready-meals-for-united-kingdom-uk/ (last visited November 03, 2024)
Who do you buy ready meals for? [Graph], Bord Bia, June 19, 2014. [Online]. Available: https://www.statista.com/statistics/310519/who-do-consumers-buy-ready-meals-for-united-kingdom-uk/
