Bread and baked goods purchase behaviour changes in England (UK) 2014

Published by Statista Research Department, Jun 17, 2014
This statistic shows various behaviour changes consumers have made towards purchasing bread and baked goods in England, according a bakery survey conducted in April and May 2014. In the 12 months prior to survey, 44 percent of respondents said they had cut down on white bread and ate other types of bread for a period of time instead. Around a third of respondents said they baked their own bread at home from scratch.

Thinking of the last 12 months have you done any of the following?

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Release date

June 2014

Region

United Kingdom (England)

Survey time period

April to May 2014

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

All Grocery Shoppers

Method of interview

Online survey

Supplementary notes

Data is based on two online surveys, several focus groups and super groups and four 'in-store predatory sessions'

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