Between July 2012 and January 2024, the cumulative amount of dollars pledged to project funding on Kickstarter worldwide grew steadily. As of January 2024, the value of pledges exceeded 7.78 billion U.S. dollars. The most successfully completed project was "Surprise! Four Secret Novels by Brandon Sanderson", which collected more than 40 million U.S. dollars in 2022.
When did crowdfunding start?
The early 2000s saw the launch of one of the first internet crowdfunding platforms in the United States, ArtistShare. The main object of the platform was to help musicians complete their artistic projects, such as albums or tours, with the financial help of their fans. Upon the company’s success, similar crowdfunding websites started appearing around the world. Some of the most successful crowdfunding platforms today are IndieGoGo, GoFundMe, and Fig.
Kickstarter
Kickstarter, which launched in 2009, is one of the largest crowdfunding platforms in the world, having launched over 616,000 projects and received pledges worth more than 7.78 billion U.S. dollars as of January 2024. Unlike other crowdfunding companies, Kickstarter focuses on mainly creative projects, from craft ideas to music albums or technological innovations, and imposes a time limit for each campaign. If the project fails to reach its funding goal, it is dropped and the pledges are returned to the backers. According to statistics released by Kickstarter, the success rate of fully funding a project on the crowdfunding website was only 41 percent. The largest number of successful campaigns have raised between 1,000 and 9,999 dollars, although a select 797 campaigns have managed to raise over one million U.S. dollars.
Cumulative amount of funding pledged to Kickstarter projects from July 2012 to January 2024
(in million U.S. dollars)
Characteristic
Amount pledged in million U.S. dollars
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Kickstarter. (January 29, 2024). Cumulative amount of funding pledged to Kickstarter projects from July 2012 to January 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/310218/total-kickstarter-funding/
Kickstarter. "Cumulative amount of funding pledged to Kickstarter projects from July 2012 to January 2024 (in million U.S. dollars)." Chart. January 29, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/310218/total-kickstarter-funding/
Kickstarter. (2024). Cumulative amount of funding pledged to Kickstarter projects from July 2012 to January 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/310218/total-kickstarter-funding/
Kickstarter. "Cumulative Amount of Funding Pledged to Kickstarter Projects from July 2012 to January 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/310218/total-kickstarter-funding/
Kickstarter, Cumulative amount of funding pledged to Kickstarter projects from July 2012 to January 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/310218/total-kickstarter-funding/ (last visited July 03, 2024)
Cumulative amount of funding pledged to Kickstarter projects from July 2012 to January 2024 (in million U.S. dollars) [Graph], Kickstarter, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/310218/total-kickstarter-funding/