The YouGov Brand Index measures over a thousand brands across the UK based on several categories. The index calculates an average score of impression, quality, value, satisfaction, recommendation and reputation to rank companies. In 2019, Marks & Spencer had the highest Brand Index score of the leading high street fashion retailers in the UK. In terms of overall customer satisfaction, the handmade cosmetics brand Lush came out on top.
High street retailers perform well
The leading high street retailer in the UK as of June 2018 was the department store John Lewis. In terms of BrandIndex performance, high street retailers accounted for three of the top ten brands across all industries.
Marks and Spencer
Marks and Spencer are a retail brand that offers everything from food and clothing to banking. In 2018, the company had over one thousand stores across the United Kingdom and a further 428 international stores. In the year leading up to March 2018, the company saw its revenue increase to approximately 10.7 billion British pounds.
Leading high street fashion retailer brands ranked by BrandIndex Index score in the United Kingdom (UK) in 2019
*YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others. The Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. All Index scores listed have been rounded to a single decimal place.
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YouGov. (October 13, 2020). Leading high street fashion retailer brands ranked by BrandIndex Index score in the United Kingdom (UK) in 2019 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/310090/top-high-street-fashion-retailer-brands/
YouGov. "Leading high street fashion retailer brands ranked by BrandIndex Index score in the United Kingdom (UK) in 2019." Chart. October 13, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/310090/top-high-street-fashion-retailer-brands/
YouGov. (2020). Leading high street fashion retailer brands ranked by BrandIndex Index score in the United Kingdom (UK) in 2019. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/310090/top-high-street-fashion-retailer-brands/
YouGov. "Leading High Street Fashion Retailer Brands Ranked by Brandindex Index Score in The United Kingdom (Uk) in 2019." Statista, Statista Inc., 13 Oct 2020, https://www.statista.com/statistics/310090/top-high-street-fashion-retailer-brands/
YouGov, Leading high street fashion retailer brands ranked by BrandIndex Index score in the United Kingdom (UK) in 2019 Statista, https://www.statista.com/statistics/310090/top-high-street-fashion-retailer-brands/ (last visited November 05, 2024)
Leading high street fashion retailer brands ranked by BrandIndex Index score in the United Kingdom (UK) in 2019 [Graph], YouGov, October 13, 2020. [Online]. Available: https://www.statista.com/statistics/310090/top-high-street-fashion-retailer-brands/