In 2018, L'Oreal's cosmetic brand Olay spent 255 million U.S. dollars on measured media advertising in the United States. That year's expenditures were slightly lower than what the brand spent on advertising in 2017, but still in line with recent investments surpassing 200 million dollars
Advertising spending of Olay in the United States from 2011 to 2018
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2011 to 2013 come from earlier AdAge publications.
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Advertising Age. (June 24, 2019). Advertising spending of Olay in the United States from 2011 to 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/309347/olay-ad-spend-usa/
Advertising Age. "Advertising spending of Olay in the United States from 2011 to 2018 (in million U.S. dollars)." Chart. June 24, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/309347/olay-ad-spend-usa/
Advertising Age. (2019). Advertising spending of Olay in the United States from 2011 to 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/309347/olay-ad-spend-usa/
Advertising Age. "Advertising Spending of Olay in The United States from 2011 to 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Jun 2019, https://www.statista.com/statistics/309347/olay-ad-spend-usa/
Advertising Age, Advertising spending of Olay in the United States from 2011 to 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/309347/olay-ad-spend-usa/ (last visited November 18, 2024)
Advertising spending of Olay in the United States from 2011 to 2018 (in million U.S. dollars) [Graph], Advertising Age, June 24, 2019. [Online]. Available: https://www.statista.com/statistics/309347/olay-ad-spend-usa/
