The timeline shows advertising spending of the brand L'Oréal Paris in the United States from 2011 to 2017. In 2017, the brand spent 491 million U.S. dollars on measured media advertising in the United States.
Advertising spending of L'Oréal Paris in the United States from 2011 to 2017
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2011 to 2013 come from an earlier AdAge publication.
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Advertising Age. (June 25, 2018). Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/309251/l-oreal-paris-ad-spend-usa/
Advertising Age. "Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars)." Chart. June 25, 2018. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/309251/l-oreal-paris-ad-spend-usa/
Advertising Age. (2018). Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/309251/l-oreal-paris-ad-spend-usa/
Advertising Age. "Advertising Spending of L'oréal Paris in The United States from 2011 to 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Jun 2018, https://www.statista.com/statistics/309251/l-oreal-paris-ad-spend-usa/
Advertising Age, Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/309251/l-oreal-paris-ad-spend-usa/ (last visited November 18, 2024)
Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars) [Graph], Advertising Age, June 25, 2018. [Online]. Available: https://www.statista.com/statistics/309251/l-oreal-paris-ad-spend-usa/
