In 2019, Activision Blizzard spent 270 million U.S. dollars on advertising in the United States. That year the gaming company invested some 20 million dollars less in U.S. media compared to year prior.
Activision Blizzard advertising spending in the United States from 2012 to 2019
(in million U.S. dollars)
Characteristic
Spending in millions U.S. dollars
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The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 13, 2020). Activision Blizzard advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/308955/activision-blizzard-advertising-spending-usa/
Advertising Age. "Activision Blizzard advertising spending in the United States from 2012 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/308955/activision-blizzard-advertising-spending-usa/
Advertising Age. (2020). Activision Blizzard advertising spending in the United States from 2012 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/308955/activision-blizzard-advertising-spending-usa/
Advertising Age. "Activision Blizzard Advertising Spending in The United States from 2012 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/308955/activision-blizzard-advertising-spending-usa/
Advertising Age, Activision Blizzard advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308955/activision-blizzard-advertising-spending-usa/ (last visited August 25, 2024)
Activision Blizzard advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/308955/activision-blizzard-advertising-spending-usa/