Bacardi rum generated volume sales of about 21.1 million 9 liter cases worldwide in 2022. Founded in Cuba, Bacardi Limited is one of the largest family-owned spirit companies in the world.
Bacardi and other spirits in the U.S.
Dollar sales generated by the Bacardi rum brand in the United States amounted to some 180 million U.S. dollars, in the top ten of spirits brand sales in that year. Some of the country’s top spirit brands included Tito’s vodka, Smirnoff vodka, and Jack Daniel’s American whiskey. Each of these spirits earned over 300 million U.S. dollars’ worth of sales.
The global rum market
Selling over 27 million 9 liter cases in 2022, Tanduay, the origins of which lie in the Philippines, was the world’s leading brand of rum. Bacardi and Captain Morgan ranked second and third, respectively.
Sales volume of Bacardi rum worldwide from 2009 to 2022
(in million 9 liter cases)
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Sales volume in million 9 liter cases
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Drinks International. (June 30, 2023). Sales volume of Bacardi rum worldwide from 2009 to 2022 (in million 9 liter cases) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International. "Sales volume of Bacardi rum worldwide from 2009 to 2022 (in million 9 liter cases) ." Chart. June 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International. (2023). Sales volume of Bacardi rum worldwide from 2009 to 2022 (in million 9 liter cases) . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International. "Sales Volume of Bacardi Rum Worldwide from 2009 to 2022 (in Million 9 Liter Cases) ." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International, Sales volume of Bacardi rum worldwide from 2009 to 2022 (in million 9 liter cases) Statista, https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/ (last visited July 22, 2024)
Sales volume of Bacardi rum worldwide from 2009 to 2022 (in million 9 liter cases) [Graph], Drinks International, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/