Bacardi rum generated volume sales of about 20.6 million 9 liter cases worldwide in 2023. Founded in Cuba, Bacardi Limited is one of the largest family-owned spirit companies in the world.
Bacardi and other spirits in the U.S.
Bacardi was the fourth best-selling spirits brand in the United States. Some of the country’s top spirit brands included Tito’s vodka, Smirnoff vodka, and Jack Daniel’s American whiskey. Each of these spirits earned over 300 million U.S. dollars’ worth of sales.
The global rum market
Selling over 27 million 9 liter cases in 2022, Tanduay, the origins of which lie in the Philippines, was the world’s leading brand of rum. Bacardi and Captain Morgan ranked second and third, respectively.
Sales volume of Bacardi rum worldwide from 2009 to 2023
(in million 9 liter cases)
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Drinks International. (June 26, 2024). Sales volume of Bacardi rum worldwide from 2009 to 2023 (in million 9 liter cases) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International. "Sales volume of Bacardi rum worldwide from 2009 to 2023 (in million 9 liter cases) ." Chart. June 26, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International. (2024). Sales volume of Bacardi rum worldwide from 2009 to 2023 (in million 9 liter cases) . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International. "Sales Volume of Bacardi Rum Worldwide from 2009 to 2023 (in Million 9 Liter Cases) ." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
Drinks International, Sales volume of Bacardi rum worldwide from 2009 to 2023 (in million 9 liter cases) Statista, https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/ (last visited December 30, 2024)
Sales volume of Bacardi rum worldwide from 2009 to 2023 (in million 9 liter cases) [Graph], Drinks International, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/
