Worldwide sales of Johnnie Walker whiskey steadily grew until 2020 when sales volume dropped to 14.1 million 9-liter cases. Sales have since rebounded, with the brand selling 22 million cases in 2023. In the same year, Johnnie Walker was the ninth most valuable spirit brand in the world, worth an estimated three billion U.S. dollars.
Brand history
The Johnnie Walker brand was started by a Scottish grocer, John Walker, in the early nineteenth century. After John Walker’s death, his son Alexander Walker produced the first commercial blend in 1867. The Walker company joined the Distiller Company in 1925, which was acquired by Guinness in 1986. In 1997, Guinness merged with Grand Metropolitan to form Diageo.
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Drinks International. (June 26, 2024). Sales volume of Johnnie Walker whisky worldwide from 2009 to 2023 (in million 9 liter cases) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/308812/johnnie-walker-whiskey-global-sales-volume/
Drinks International. "Sales volume of Johnnie Walker whisky worldwide from 2009 to 2023 (in million 9 liter cases) ." Chart. June 26, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/308812/johnnie-walker-whiskey-global-sales-volume/
Drinks International. (2024). Sales volume of Johnnie Walker whisky worldwide from 2009 to 2023 (in million 9 liter cases) . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/308812/johnnie-walker-whiskey-global-sales-volume/
Drinks International. "Sales Volume of Johnnie Walker Whisky Worldwide from 2009 to 2023 (in Million 9 Liter Cases) ." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/308812/johnnie-walker-whiskey-global-sales-volume/
Drinks International, Sales volume of Johnnie Walker whisky worldwide from 2009 to 2023 (in million 9 liter cases) Statista, https://www.statista.com/statistics/308812/johnnie-walker-whiskey-global-sales-volume/ (last visited November 21, 2024)
Sales volume of Johnnie Walker whisky worldwide from 2009 to 2023 (in million 9 liter cases) [Graph], Drinks International, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/308812/johnnie-walker-whiskey-global-sales-volume/