In 2023, 26 million 9-liter cases of Smirnoff vodka were sold globally, a decrease of two million cases compared to the previous year. Smirnoff is a vodka brand produced and marketed by British multinational alcohol company Diageo.
Diageo operates a stellar brand portfolio across all spirit categories, including Johnnie Walker whiskey, Smirnoff vodka, Captain Morgan rum, and Guinness beer amongst others. Vodka sales contributed nine percent share of Diageo’s global net sales. Other than Smirnoff, Diageo also produces other notable vodka brands such as Ciroc and Ketel One.
Sales volume of Smirnoff vodka worldwide from 2009 to 2023
(in million 9 liter cases)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Drinks International. (June 26, 2024). Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International. "Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) ." Chart. June 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International. (2024). Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International. "Sales Volume of Smirnoff Vodka Worldwide from 2009 to 2023 (in Million 9 Liter Cases) ." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International, Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) Statista, https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/ (last visited December 22, 2024)
Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) [Graph], Drinks International, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/