Social networking site preference by age UK 2020

According to a survey conducted in the United Kingdom (UK) in 2020, it was reported that Facebook was the most frequently used social networking platform among all age groups. Compared to Facebook, all other social networking sites and apps had only a fraction of respondents name them as their main account.

Facebook in the UK

Facebook user penetration rate has been gradually increasing, reaching over 63 percent in 2020, with the number of Facebook users also seeing subsequent growth over that period. By 2025, the number of Facebook users in the UK is projected to reach 44.2 million individuals. On the other hand, the market share of the social media giant has experienced a significant decrease since January 2017, reaching its lowest point in April 2020.

Facebook user demographics in the UK

Individuals aged between 25 and 34 years old make up the largest share of Facebook users, followed by individuals aged 35 to 44 years old. And as of October 2020, Facebook attracted more female users than male users in the UK. In terms of household income, users are fairly evenly distributed.

Which one of these social networking sites or apps do you use most often?

Characteristic	Facebook	WhatsApp	Instagram	TikTok	YouTube	Snapchat	Twitter	LinkedIn	Pinterest	Reddit
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Release date

April 2021

More information

Region

United Kingdom

Survey time period

2020

Number of respondents

2,166 respondents

Age group

16 years and older

Special properties

those with a social media profile or account on any sites or apps.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)"
The source does not provide any information regarding missing percentage points to 100 percent.

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