Main social networking site preference in the United Kingdom (UK) 2013-2020

Published by
Stacy Jo Dixon,
Aug 10, 2022
In 2020, it was found that the main social networking profile of UK social media users was Facebook with 57 percent of responding individuals claiming it as their most used social networking profile. During the same survey period, 14 percent of respondents listed Instagram as their main social media account.

Which one of these social networking sites or apps do you use most often?*

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Release date

April 2021

Region

United Kingdom

Survey time period

2013 to 2020**

Number of respondents

2,166 respondents

Age group

16 years and older

Special properties

All who use social media or apps

Method of interview

Telephone interview

Supplementary notes

* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)"
** Most recent survey carried out from September to November 2019.

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