This statistic shows the percentage of shoppers that pre-plan to buy a particular brand before shopping for it in the United Kingdom (UK), by shopping category. According to the survey conducted in 2012, 67 percent of tobacco consumers plan which brand to buy before going to the store. Of those buying chocolate, only around a fifth pre-plan which brand they will buy. This may explain the suggested lack of brand loyalty when consumers purchase chocolate brands
Percentage of category shoppers that pre-plan to buy a brand before shopping in the United Kingdom (UK) in 2012, by category*
* Results calculated based on respondants who selected "Most of the time" or "All of the time" when asked how often they pre-plan buying brands before going to the store or website. ** Shoppers surveyed by Bain & Company. Data combined with Kantar's real-time purchase tracking of 30,000 UK households. The source states that the shoppers surveyed were representative of the general population and "includied purchasers of all price tears and more than 450 brands in 17 categories, reflecting around 90% of branded FMCG sales".
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Bain & Company. (March 25, 2013). Percentage of category shoppers that pre-plan to buy a brand before shopping in the United Kingdom (UK) in 2012, by category* [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/308680/category-shoppers-that-plan-to-buy-brand-before-going-shopping-in-the-united-kingdom-uk/
Bain & Company. "Percentage of category shoppers that pre-plan to buy a brand before shopping in the United Kingdom (UK) in 2012, by category*." Chart. March 25, 2013. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/308680/category-shoppers-that-plan-to-buy-brand-before-going-shopping-in-the-united-kingdom-uk/
Bain & Company. (2013). Percentage of category shoppers that pre-plan to buy a brand before shopping in the United Kingdom (UK) in 2012, by category*. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/308680/category-shoppers-that-plan-to-buy-brand-before-going-shopping-in-the-united-kingdom-uk/
Bain & Company. "Percentage of Category Shoppers That Pre-plan to Buy a Brand before Shopping in The United Kingdom (Uk) in 2012, by Category*." Statista, Statista Inc., 25 Mar 2013, https://www.statista.com/statistics/308680/category-shoppers-that-plan-to-buy-brand-before-going-shopping-in-the-united-kingdom-uk/
Bain & Company, Percentage of category shoppers that pre-plan to buy a brand before shopping in the United Kingdom (UK) in 2012, by category* Statista, https://www.statista.com/statistics/308680/category-shoppers-that-plan-to-buy-brand-before-going-shopping-in-the-united-kingdom-uk/ (last visited December 19, 2024)
Percentage of category shoppers that pre-plan to buy a brand before shopping in the United Kingdom (UK) in 2012, by category* [Graph], Bain & Company, March 25, 2013. [Online]. Available: https://www.statista.com/statistics/308680/category-shoppers-that-plan-to-buy-brand-before-going-shopping-in-the-united-kingdom-uk/
