U.S. consumers' rating of frozen when buying foods and beverages 2014

How important is the factor 'frozen' when purchasing foods and beverages?*

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Release date

June 2014

Region

United States

Survey time period

March 12 - March 17, 2014

Number of respondents

2,234 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?'
Percentages may not add up due to rounding.

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