U.S. consumers' rating of packaged food when buying foods and beverages 2014
This statistic presents the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'packaged food' when buying foods and beverages. Some 36 percent of U.S. adults indicated to consider the attribute 'packaged food' as a somewhat important driver for their food and beverage purchase decisions.
