This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of determining factors when buying foods and beverages. Some 41 percent of U.S. adults indicated to consider the attribute 'whole grain' as a very important driver for food and beverage purchase decisions.
U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*
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Harris Interactive. (June 10, 2014). U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/308553/us-consumers-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. "U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*." Chart. June 10, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/308553/us-consumers-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. (2014). U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/308553/us-consumers-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. "U.S. Adults' Importance of Factors When Purchasing Foods and Beverages in 2014, by Type*." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/308553/us-consumers-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive, U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type* Statista, https://www.statista.com/statistics/308553/us-consumers-rating-of-factors-when-buying-foods-and-beverages-by-type/ (last visited December 22, 2024)
U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type* [Graph], Harris Interactive, June 10, 2014. [Online]. Available: https://www.statista.com/statistics/308553/us-consumers-rating-of-factors-when-buying-foods-and-beverages-by-type/
