Share of consumers who make purchases from online ads in the U.S. 2024

Published by Statista Research Department, Feb 27, 2025

During a 2024 survey, 31 percent of responding consumers from the United States stated that they made purchases from ads they saw online at least every few months. The share stood at 40 percent among respondents aged 55 to 64. 

Share of consumers from selected age groups who made purchases from ads they saw online in the United States as of October 2024

CharacteristicShare of respondents
Average 31%
45-54 37%
55-64 40%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents31%31%37%37%40%40%Average45-5455-64
0%10%20%30%40%50%

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Release date

October 2024

Region

United States

Survey time period

October 15 to 28, 2024

Number of respondents

1,318 respondents

Special properties

at least every few months 

Method of interview

Online survey

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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