This statistic presents common ways in which digital resources influence shopping according to U.S. internet, sorted by type. As of 2nd quarter 2013, 28 percent of respondents felt that daily deal sites encouraged them to buy products or brands they had never bought before.
Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website. Values may not add up to 100 percent due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TurnTo. (June 19, 2017). Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/308524/shopping-influence-digital-resources-smm/
TurnTo. "Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017." Chart. June 19, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/308524/shopping-influence-digital-resources-smm/
TurnTo. (2017). Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/308524/shopping-influence-digital-resources-smm/
TurnTo. "Shopping Influence of Selected Digital Resources According to Online Shoppers in The United States as of March 2017." Statista, Statista Inc., 19 Jun 2017, https://www.statista.com/statistics/308524/shopping-influence-digital-resources-smm/
TurnTo, Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017 Statista, https://www.statista.com/statistics/308524/shopping-influence-digital-resources-smm/ (last visited December 22, 2024)
Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017 [Graph], TurnTo, June 19, 2017. [Online]. Available: https://www.statista.com/statistics/308524/shopping-influence-digital-resources-smm/