Frequency of writing online reviews in the UK 2013, by subject matter

How often do you write online reviews or app reviews?*

CharacteristicSometimes/rarelyAlways/often
Products available to buy online 27% 11%
Holidays or hotels 25% 10%
Restaurants or take-aways 18% 6%
App reviews 17% 4%
Theatre or cinema 14% 5%
Services such as car repairs or a plumber or electrician 14% 4%
Created with Highcharts 7.2.2Share of respondents27%27%25%25%18%18%17%17%14%14%14%14%11%11%10%10%6%6%4%4%5%5%4%4%Sometimes/rarelyAlways/oftenProducts available to buy onlineHolidays or hotelsRestaurants or take-awaysApp reviewsTheatre or cinemaServices such as car repairs or a plumber or electrician
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%
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Source

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Release date

April 2014

Region

United Kingdom

Survey time period

October to November 2013

Number of respondents

724 respondents

Age group

16 years and older

Special properties

adult internet users who ever undertake each activity

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was: "Please use this card to say how often, if at all, you look at online reviews that other people - not professional critics or journalists - have written or posted before you do each activity I read out. Do you read reviews about ….?/ - And how often, if at all, do you write online reviews for other people to read once you have done each activity I read out. Do you write reviews about ….? How often do you read app reviews from other users before downloading the app/ How often do you write app reviews that will appear alongside the app for others to see" (Prompted responses)

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