This statistic displays the frequency of writing online reviews or app reviews among internet users in the United Kingdom in 2013, broken down by subject matter. In 2013, 27 percent of respondents reported writing reviews for products available to buy online sometimes or rarely.
How often do you write online reviews or app reviews?*
Characteristic
Sometimes/rarely
Always/often
Products available to buy online
27%
11%
Holidays or hotels
25%
10%
Restaurants or take-aways
18%
6%
App reviews
17%
4%
Theatre or cinema
14%
5%
Services such as car repairs or a plumber or electrician
adult internet users who ever undertake each activity
Method of interview
Face-to-face interview
Supplementary notes
* The original survey question was: "Please use this card to say how often, if at all, you look at online reviews that other people - not professional critics or journalists -
have written or posted before you do each activity I read out. Do you read reviews about ….?/ - And how often, if at all, do you write online reviews for other
people to read once you have done each activity I read out. Do you write reviews about ….? How often do you read app reviews from other users before
downloading the app/ How often do you write app reviews that will appear alongside the app for others to see" (Prompted responses)
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Ofcom. (April 29, 2014). How often do you write online reviews or app reviews?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/308506/frequency-of-writing-online-reviews-in-the-uk-by-subject-matter/
Ofcom. "How often do you write online reviews or app reviews?*." Chart. April 29, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/308506/frequency-of-writing-online-reviews-in-the-uk-by-subject-matter/
Ofcom. (2014). How often do you write online reviews or app reviews?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/308506/frequency-of-writing-online-reviews-in-the-uk-by-subject-matter/
Ofcom. "How Often Do You Write Online Reviews or App Reviews?*." Statista, Statista Inc., 29 Apr 2014, https://www.statista.com/statistics/308506/frequency-of-writing-online-reviews-in-the-uk-by-subject-matter/
Ofcom, How often do you write online reviews or app reviews?* Statista, https://www.statista.com/statistics/308506/frequency-of-writing-online-reviews-in-the-uk-by-subject-matter/ (last visited August 25, 2024)
How often do you write online reviews or app reviews?* [Graph], Ofcom, April 29, 2014. [Online]. Available: https://www.statista.com/statistics/308506/frequency-of-writing-online-reviews-in-the-uk-by-subject-matter/
