This statistic displays the frequency of reading online reviews or app reviews in the United Kingdom in 2013, by subject matter. In 2013, 56 percent of respondents reported reading reviews for products available to buy online always or often.
How often do you read online reviews or app reviews?*
Characteristic
Sometimes/rarely
Always/often
Products available to buy online
33%
56%
Holidays or hotels
34%
50%
Theatre or cinema
38%
32%
Restaurants or take-aways
36%
29%
Services such as car repairs or a plumber or electrician
adult internet users who ever undertake each activity
Method of interview
Face-to-face interview
Supplementary notes
* The original survey question was: "Please use this card to say how often, if at all, you look at online reviews that other people - not professional critics or journalists -
have written or posted before you do each activity I read out. Do you read reviews about ….?/ How often do you read app reviews from other users before
downloading the app" (Prompted responses)
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Ofcom. (April 29, 2014). How often do you read online reviews or app reviews?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/308501/frequency-of-reading-online-reviews-or-app-reviews-in-the-uk-by-subject-matter/
Ofcom. "How often do you read online reviews or app reviews?*." Chart. April 29, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/308501/frequency-of-reading-online-reviews-or-app-reviews-in-the-uk-by-subject-matter/
Ofcom. (2014). How often do you read online reviews or app reviews?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/308501/frequency-of-reading-online-reviews-or-app-reviews-in-the-uk-by-subject-matter/
Ofcom. "How Often Do You Read Online Reviews or App Reviews?*." Statista, Statista Inc., 29 Apr 2014, https://www.statista.com/statistics/308501/frequency-of-reading-online-reviews-or-app-reviews-in-the-uk-by-subject-matter/
Ofcom, How often do you read online reviews or app reviews?* Statista, https://www.statista.com/statistics/308501/frequency-of-reading-online-reviews-or-app-reviews-in-the-uk-by-subject-matter/ (last visited August 25, 2024)
How often do you read online reviews or app reviews?* [Graph], Ofcom, April 29, 2014. [Online]. Available: https://www.statista.com/statistics/308501/frequency-of-reading-online-reviews-or-app-reviews-in-the-uk-by-subject-matter/
