This statistic displays the findings of a survey on the importance of online information sources to users in the United Kingdom (UK) in 2015. During the survey period, it was found that 67 percent of respondents reported search engines as a "very important" information source. Additionally, a share of another 27 percent of people stated that search engines are fairly important. This is a combined share of 94 percent of users who rate search engines as important. Between professional reviews and website user reviews the latter were rated very important by a share of internet users that was 18 percent bigger than the share that rated professional reviewer's opinions as very important.
How important is each of the following sources of information to you?*
Characteristic
Very important
Fairly important
Search engines
67%
27%
Websites with user reviews
41%
44%
Online recommendations (from friends etc. such as emails or on social network sites)
37%
49%
YouTube
36%
36%
Wikipedia
31%
44%
Twitter
29%
28%
Reviews by critics/journalists in articles in the wider media
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Ofcom. (April 21, 2016). How important is each of the following sources of information to you?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom. "How important is each of the following sources of information to you?*." Chart. April 21, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom. (2016). How important is each of the following sources of information to you?*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom. "How Important Is Each of The following Sources of Information to You?*." Statista, Statista Inc., 21 Apr 2016, https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom, How important is each of the following sources of information to you?* Statista, https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/ (last visited December 22, 2024)
How important is each of the following sources of information to you?* [Graph], Ofcom, April 21, 2016. [Online]. Available: https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/