Organic health and beauty product sales in the United Kingdom 2010-2023

Although a rather niche market, the sales value of organic health and beauty products in the UK from 2010 to 2021 have increased exponentially. In 2021, the value of sales reached 138.23 million British pounds, increasing by 15 percent compared to the previous year. Compared to 2014, when the sales value was estimated at 44.6 million British pounds and 2010, when the sales value was 27.7 million British pounds, sales of organic health and beauty products in the UK have almost quadrupled in less than ten years. However, in 2023, sales declined to about 136 million British pounds.

Purchase frequency of organic/natural cosmetics in the UK

Back in March 2019, just over half of UK consumers surveyed stated they “never” purchase organic and/or natural cosmetics. However, more than a quarter of consumers surveyed stated they purchase these types of products “a few times per year” and less than ten percent stated they purchase these items “monthly”. In 2020, around 42 percent of participants of another survey carried out in the United Kingdom said that they trusted certification logos to help them choose organic beauty products. Online searches and product reviews were also considered some of the most influential ways to shop for such products.

Global market value of natural health and beauty products

Similar to the UK’s natural beauty market trend, the global market value for natural health and beauty products is also predicted to increase over the next seven years. In 2018, the global market value stood at 34.5 billion U.S. dollars and this value is expected to increase to 54.5 billion US dollars by 2027. This data demonstrates that the organic and natural health trend visible in the UK and the world seems to be long-lasting and shows no signs of slowing down anytime soon.