This statistic presents the most popular reasons for consumers in the United States to use social media as of January 2013. During the survey it was found that 94 percent of social media users accessed online social networks to connect with friends and family.
Reasons for consumers in the United States to use social media as of January 2013
Characteristic
Share of respondents
To connect with friends and family
94%
To share with others what you know
53%
To find out information about a company or organization
40%
To find others who have similar interests or careers
32%
To follow trends or to find user reviews or product information
29%
To play games
23%
To network or search for a job
22%
To comment on what's hot or new or to write reviews of products
Please indicate whether or not you use social networking websites such as Facebook, Twitter, and LinkedIn for any of the following purposes. Asked of those who have used social media in the past year.
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Gallup. (June 23, 2014). Reasons for consumers in the United States to use social media as of January 2013 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup. "Reasons for consumers in the United States to use social media as of January 2013." Chart. June 23, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup. (2014). Reasons for consumers in the United States to use social media as of January 2013. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup. "Reasons for Consumers in The United States to Use Social Media as of January 2013." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup, Reasons for consumers in the United States to use social media as of January 2013 Statista, https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/ (last visited November 23, 2024)
Reasons for consumers in the United States to use social media as of January 2013 [Graph], Gallup, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
