This statistic presents the most popular reasons for consumers in the United States to use social media as of January 2013. During the survey it was found that 94 percent of social media users accessed online social networks to connect with friends and family.
Reasons for consumers in the United States to use social media as of January 2013
Characteristic
Share of respondents
To connect with friends and family
94%
To share with others what you know
53%
To find out information about a company or organization
40%
To find others who have similar interests or careers
32%
To follow trends or to find user reviews or product information
29%
To play games
23%
To network or search for a job
22%
To comment on what's hot or new or to write reviews of products
Please indicate whether or not you use social networking websites such as Facebook, Twitter, and LinkedIn for any of the following purposes. Asked of those who have used social media in the past year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Gallup. (June 23, 2014). Reasons for consumers in the United States to use social media as of January 2013 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup. "Reasons for consumers in the United States to use social media as of January 2013." Chart. June 23, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup. (2014). Reasons for consumers in the United States to use social media as of January 2013. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup. "Reasons for Consumers in The United States to Use Social Media as of January 2013." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
Gallup, Reasons for consumers in the United States to use social media as of January 2013 Statista, https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/ (last visited July 22, 2024)
Reasons for consumers in the United States to use social media as of January 2013 [Graph], Gallup, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/308223/us-consumers-social-media-usage-reasons/
