During a June 2021 survey fielded in the United States, 35 percent of respondents stated that their purchasing decisions were influences by social media ads; among respondents born between 1998 and 2006 (Generation Z), the share stood at 50 percent, Social network advertising spending in the U.S. was estimated at 49 billion U.S. dollars in 2021.
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group
Characteristic
Share of respondents who answered "strongly agree" or "agree"
The source defines the generations as:
Gen Z: born between 1998 and 2006,
Millennials: born between 1980 and 1997,
Gen X: born between 1965 and 1979,
Baby boomers: born between 1946 and 1964.
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eMarketer. (August 2, 2021). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. "Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group." Chart. August 2, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. (2021). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. "Share of Consumers Whose Purchasing Decisions Were Influenced by Social Media Advertising in The United States as of June 2021, by Age Group." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group Statista, https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/ (last visited December 30, 2024)
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group [Graph], eMarketer, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
