This statistic presents the influence of social media on U.S. consumer purchasing decisions as of May 2018. During the consumer survey it was found that 48 percent of respondents had purchased products or services discovered through social, but only 18 percent had made a purchase directly through social media.
Influence of social media on purchasing decisions of consumers in the United States as of May 2018
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Sumo Heavy. (September 20, 2018). Influence of social media on purchasing decisions of consumers in the United States as of May 2018 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/308198/us-consumer-social-media-purchasing-influence/
Sumo Heavy. "Influence of social media on purchasing decisions of consumers in the United States as of May 2018." Chart. September 20, 2018. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/308198/us-consumer-social-media-purchasing-influence/
Sumo Heavy. (2018). Influence of social media on purchasing decisions of consumers in the United States as of May 2018. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/308198/us-consumer-social-media-purchasing-influence/
Sumo Heavy. "Influence of Social Media on Purchasing Decisions of Consumers in The United States as of May 2018." Statista, Statista Inc., 20 Sep 2018, https://www.statista.com/statistics/308198/us-consumer-social-media-purchasing-influence/
Sumo Heavy, Influence of social media on purchasing decisions of consumers in the United States as of May 2018 Statista, https://www.statista.com/statistics/308198/us-consumer-social-media-purchasing-influence/ (last visited October 31, 2024)
Influence of social media on purchasing decisions of consumers in the United States as of May 2018 [Graph], Sumo Heavy, September 20, 2018. [Online]. Available: https://www.statista.com/statistics/308198/us-consumer-social-media-purchasing-influence/
