Influences on sports apparel purchases by category in the United States 2014

Published by Statista Research Department, Jun 2, 2014
The statistic depicts the subjective influences on sports apparel purchases by different categories. 31% of respondents felt that the brand name was extremely important to their purchase decision.

How important are the following factors for your apparel purchases?*

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Source

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Release date

June 2014

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Respondents were asked to rate the influence of different factors on their apparel purchase decisions.
**The share of respondents does not always add up to 100% because some small percentages were not given by the source.

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