Athlete/celebrity sponsorship sports apparel purchase decisions in the U.S. 2014

Published by Statista Research Department, Apr 1, 2014
This statistic depicts the influence of athlete/celebrity sponsorship on customer's sports apparel purchase decisions. 43% of respondents ratef athlete/celebrity sponsorship as not at all important to their decision.

How important are athlete/celebrity sponsorships to your apparel purchase decisions?*

CharacteristicShare of respondents
Extremely important 17%
Somewhat important 14%
Neutral 15%
Somewhat unimportant 11%
Not at all important 43%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents17%17%14%14%15%15%11%11%43%43%Extremely importantSomewhat importantNeutralSomewhat unimportantNot at all important
0%10%20%30%40%50%

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Release date

April 2014

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Respondents were asked to rank different possible influences on a scale from "extremely important" to "not at all important"

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