Innovation/technology influence on sports footwear purchases in the US 2014

Published by Statista Research Department, Apr 1, 2014
This statistic shows how important innovation/technology is to consumers when making a sports footwear purchase decision. 5% of consumers rated this factor as not as all important. An almost equal share rated it as extremely important (34%) or somewhat important (33%)

How important is innovation/technology for your sports footwear purchase decisions?*

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Source

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Release date

April 2014

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Respondents were asked to rank different possible influences on a scale from "extremely important" to "not at all important"

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