This statistic depicts the importance of past experience with a brand for consumers while making an apparel purchase decision. 34% of respondents rate past experience with brand as somewhat important.
How important is past experience with brand to your sports footwear purchase decisions?*
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Respondents were asked to rank different possible influences on a scale from "extremely important" to "not at all important"
** The statistic does not give the percentages for "somewhat unimportant" and "not at all important"
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SportsOneSource. (April 1, 2014). How important is past experience with brand to your sports footwear purchase decisions?* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/307801/past-influence-with-brand-influence-sports-footwear-purchases-survey-united-states/
SportsOneSource. "How important is past experience with brand to your sports footwear purchase decisions?*." Chart. April 1, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/307801/past-influence-with-brand-influence-sports-footwear-purchases-survey-united-states/
SportsOneSource. (2014). How important is past experience with brand to your sports footwear purchase decisions?*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/307801/past-influence-with-brand-influence-sports-footwear-purchases-survey-united-states/
SportsOneSource. "How Important Is past Experience with Brand to Your Sports Footwear Purchase Decisions?*." Statista, Statista Inc., 1 Apr 2014, https://www.statista.com/statistics/307801/past-influence-with-brand-influence-sports-footwear-purchases-survey-united-states/
SportsOneSource, How important is past experience with brand to your sports footwear purchase decisions?* Statista, https://www.statista.com/statistics/307801/past-influence-with-brand-influence-sports-footwear-purchases-survey-united-states/ (last visited December 23, 2024)
How important is past experience with brand to your sports footwear purchase decisions?* [Graph], SportsOneSource, April 1, 2014. [Online]. Available: https://www.statista.com/statistics/307801/past-influence-with-brand-influence-sports-footwear-purchases-survey-united-states/
