Adidas Group: ad spend in the U.S. 2012-2019
Adidas Group invested 688 million U.S. dollars in 2019 in promoting its products, representing an increase of some seven million compared to the previous year. The company has seen a steady growth in its advertising spending over five years between 2013 to 2017, and fairly rapid hike since then.
Adidas Group’s sales and revenue
The global sports and apparel industry is highly fragmented, with many brands competing. Even well-established brands have to work hard to maintain their share of the market, since it is highly competitive. Key players in the industry include Nike, Adidas and Puma.
In 2019, Adidas Group operated 1, 333 concept stores worldwide. The sporting goods company headquartered in Herzogenaurach, Germany, manufactures clothing as well as other products ranging from bags, shirts, watches and eyewear. In 2019, footwear made up more than half of net sales for Adidas Group, racing ahead of apparel and hardware. Although it is still behind Nike in the global market, Adidas’ footwear segment is growing steadily, with production oscillating around 400 million pairs in recent years. The company’s footwear revenue stood at close to 13 billion U.S. dollars in 2018, a bump of over two billion dollars from previous year. In general, Western Europe continues to be the market in which Adidas generates the largest share of its revenues.
Adidas Group’s sales and revenue
The global sports and apparel industry is highly fragmented, with many brands competing. Even well-established brands have to work hard to maintain their share of the market, since it is highly competitive. Key players in the industry include Nike, Adidas and Puma.
In 2019, Adidas Group operated 1, 333 concept stores worldwide. The sporting goods company headquartered in Herzogenaurach, Germany, manufactures clothing as well as other products ranging from bags, shirts, watches and eyewear. In 2019, footwear made up more than half of net sales for Adidas Group, racing ahead of apparel and hardware. Although it is still behind Nike in the global market, Adidas’ footwear segment is growing steadily, with production oscillating around 400 million pairs in recent years. The company’s footwear revenue stood at close to 13 billion U.S. dollars in 2018, a bump of over two billion dollars from previous year. In general, Western Europe continues to be the market in which Adidas generates the largest share of its revenues.
