![Matej Mikulic](https://cdn.statcdn.com/static/../CMS/contactperson/ERI285_1713877581.png)
U.S. therapeutic and preventive OTC revenue by generation 2013
This statistic shows the U.S. therapeutic and preventive OTC (over-the-counter) market revenue as of 2013, by generation group. With some 20 billion U.S. dollars, the baby boomer generation was responsible for almost half the revenue.