Facebook: most popular beauty brands 2023, by user engagement

Published by
Stacy Jo Dixon,
Apr 9, 2024
Juvia's Place was the top ranked beauty brand on Facebook in 2021 based on various user engagement metrics. Overall, Juvia's Place had a total of 599,205 engagements, with an engagement rate of 0.27 percent. Mary Kay ranked second, followed by KKW Beauty, with engagement rates of 0.12 percent and 0.22 percent, respectfully.

Leading beauty brands on Facebook worldwide as of 2023, by user engagement

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Release date

April 2024

Region

Worldwide

Survey time period

2023

Number of respondents

100 beauty brands

Special properties

*engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions

Supplementary notes

According to the source: "We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size."

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