Over-the-top mobile messaging usage reasons in Brazil 2013

Published by Statista Research Department, Mar 7, 2014
This statistic presents the most popular reasons to use over-the-top smartphone messaging services instead of SMS according to mobile phone users in Brazil. During a May 2013 survey it was found that 56 percent of respondents cited lower costs as one of the main reasons they were using OTT messaging services.

Most popular reasons to use over-the-top smartphone messaging services according to users in Brazil as of May 2013

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Release date

March 2014

Region

Brazil

Survey time period

May 2013

Special properties

Mobile phone users

Supplementary notes

Instead of SMS

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Overview

6

Benchmark

6

Audiences

8

Usage

7

WhatsApp

6

Telegram

6

Facebook Messenger

7

Other messengers

7

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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