Fastest-growing ad spenders in the U.S. 2022

Published by
Julia Faria,
Sep 10, 2024
In 2022, Carnival Corp. was the fastest-growing advertising spender in the United States. The company increased its ad investment by over 150 percent, reaching around 432 million U.S. dollars. Tripadvisor ranked second with a year-on-year ad spend growth of 111 percent. Norweigan Cruise Line Holdings followed with a nearly 90 percent growth rate.

Fastest-growing advertising spenders in the United States in 2022

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Release date

June 2023

Region

United States

Survey time period

2021 to 2022

Special properties

among 200 leading national advertisers

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:

TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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Statistics on " Advertising in the United States "

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Other statistics that may interest you Advertising in the United States

Overview

8

Broadcast media

7

Print media

5

Outdoor

6

Digital

8

Audio & video streaming

7

Advertising perception & consumption

8

Further related statistics

2

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Topics

Advertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising industry in IndiaAdvertising in Brazil
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