In 2024, 59 percent of Finns were following social media at least or nearly daily. According to the survey results, 77 percent of students followed social media on a daily basis. That year, 72 percent of employed people in Finland followed social media daily.
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Everything on "Social media usage in Finland" in one document: edited and divided into chapters, including detailed references.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
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Overview
User demographics
User behavior
Social media use by enterprises
X (Twitter)
YouTube
Further related statistics
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