In 2022, 111 million households in the United States used connected TVs at least once per month. The forecast suggests that CTV consumption will further increase in the years to come, with 121 million U.S. households having CTVs, such as smart TVs, streaming devices, or gaming consoles, by 2027.
Number of connected TV households in the United States from 2019 to 2027
(in millions)
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Activate. (October 10, 2023). Number of connected TV households in the United States from 2019 to 2027 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/306967/number-of-connected-tv-households-usa/
Activate. "Number of connected TV households in the United States from 2019 to 2027 (in millions)." Chart. October 10, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/306967/number-of-connected-tv-households-usa/
Activate. (2023). Number of connected TV households in the United States from 2019 to 2027 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/306967/number-of-connected-tv-households-usa/
Activate. "Number of Connected Tv Households in The United States from 2019 to 2027 (in Millions)." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/306967/number-of-connected-tv-households-usa/
Activate, Number of connected TV households in the United States from 2019 to 2027 (in millions) Statista, https://www.statista.com/statistics/306967/number-of-connected-tv-households-usa/ (last visited November 21, 2024)
Number of connected TV households in the United States from 2019 to 2027 (in millions) [Graph], Activate, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/306967/number-of-connected-tv-households-usa/
