In 2022, Wendy's invested 538 million U.S. dollars in measured media advertising in the United States. That year, the Wendy's Company's worldwide revenue amounted to 2.1 billion dollars.
Wendy's advertising spending in the United States from 2013 to 2022
(in million U.S. dollars)
Figures preceding 2021 were retrieved from earlier publications.
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
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Advertising Age. (June 26, 2023). Wendy's advertising spending in the United States from 2013 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/306690/ad-spend-wednys-usa/
Advertising Age. "Wendy's advertising spending in the United States from 2013 to 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/306690/ad-spend-wednys-usa/
Advertising Age. (2023). Wendy's advertising spending in the United States from 2013 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/306690/ad-spend-wednys-usa/
Advertising Age. "Wendy's Advertising Spending in The United States from 2013 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/306690/ad-spend-wednys-usa/
Advertising Age, Wendy's advertising spending in the United States from 2013 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/306690/ad-spend-wednys-usa/ (last visited December 22, 2024)
Wendy's advertising spending in the United States from 2013 to 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/306690/ad-spend-wednys-usa/
